General Electric was one of several appliance companies that were trying to use TV advertising to get the post war families to fill up their Levittown type homes with appliances large and small. GE sponsored many shows, but none more prestigeous than Front Row Center. Front Row Center was originally seen on the Dumont TV Network before moving over to the major networks. GE employed the talented Fletcher Markle to produce the shows. The productions were ambitious, such as F Scott Fitzgerald's Tender is the Night, which you can watch on TV4U.Com on its Arts Channel. Mercedes McCambridge and James Daly starred in this telecast, and similar names were always seen by the TV viewer.
Front Row Center is perhaps the least remembered of the Golden Age of Television dramatic anthologies, but a look at the product will cause the critics o revisit this hidden gem in the history of television.
THe Arts Channel is also found at TVS Tele.Net.
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